Food Truck Design
The focal point of the business. Bringing all the different assets of the brand to life into one giant moving and functional billboard. Taking elements from the fishing experience was important to sell the authenticity of the brand.
Dock Wood Texture - Dock wood is the pathway to the boat, a place to fish and where fresh fish gets unloaded.
South Florida Nautical Map
The texture used on the truck is the map from Miami to Jupiter, Fl, the same area the truck serves.
The texture used on the truck is the map from Miami to Jupiter, Fl, the same area the truck serves.
Sketchy Illustrations
Highlighting the fare the truck serves was important to tell the story. Sketchy line art was a great way integrate the fish and shrimp.
Highlighting the fare the truck serves was important to tell the story. Sketchy line art was a great way integrate the fish and shrimp.
Mahi Mahi Mount
A unique and quirky addition to the truck is a mount of the fish that drives the brand's visuals. It is painted in brand colors, mounted by a spring and adds an eye catching, fun and memorable element to the truck.
A unique and quirky addition to the truck is a mount of the fish that drives the brand's visuals. It is painted in brand colors, mounted by a spring and adds an eye catching, fun and memorable element to the truck.
Food Truck Design
The focal point of the business. Bringing all the different assets of the brand to life into one giant moving and functional billboard. Taking elements from the fishing experience was important to sell the authenticity of the brand.
The Food
Highlighting the food with great photography gives the customer assurance that what they are getting looks as good as it tastes. Serving the food with custom basket liners allows another brand interaction for the customer and add another layer to the experience.
Staff Gear
Branded gear is one more step to keep the staff looking professional and sharp.
Cap Front
